NEWS
NEWS 
The Canale Communications team is usually promoting your news. But on occasion we have some of our own, and we're never short of insights or pithy perspectives on life sciences communications and our industry. Check out our blog Primary Endpoint or our News.
PRIMARY ENDPOINT BLOG
8 February 2012 | 11:18 am
PR and Wikipedia: Friends or Foes?
Newt Gingrich’s communications director, Joe DeSantis, is taking heat for editing and requesting edits to Newt’s Wikipedia page. Wiki editors cry foul when an organization (or its representative) with a conflict of interest attempts to manage Wikipedia content. This run-in with Wikipedia culture and its editorial etiquette reminds me of some key challenges for public [...]
24 October 2011 | 4:54 pm
Being a Thought Leader is a Full Time Job
Much of what we do in PR is positioning our clients as thought leaders in their area of specialty. But becoming a member of the “who’s who” club is more than just leadership positioning activities, such as speaking engagements, panel participation and writing op/eds. Being a thought leader is a way of life, and if [...]




