24 October 2011 | 4:54 pm
Being a Thought Leader is a Full Time Job
Much of what we do in PR is positioning our clients as thought leaders in their area of specialty. But becoming a member of the “who’s who” club is more than just leadership positioning activities, such as speaking engagements, panel participation and writing op/eds. Being a thought leader is a way of life, and if [...]
16 August 2011 | 12:08 pm
Life Science Communications Pros Want to Know if Twitter is Measurable
My colleagues reminded me that I owed a follow up to my post touching on social media for investor relations. I had promised to come back with comments on Twitter measurement tools. After the long anticipated wait, the answer is that there isn’t a one-size fits all solution. Many communications veterans want to assign big numbers [...]
Canale Communications is a public and investor relations agency that builds reputation equity for clients in biotech and life sciences. Reputation equity is the stuff that gives you the credibility to raise capital, the authority to respond to a crisis, the power to influence perception and the ability to navigate the volatile life sciences marketplace. We understand the industry, we know the players, we dig the science... that's Statistically Significant. 
